DIGITAL MARKETING STRATEGY & IMPLEMENTATION
Aldersgate Village Life Plan Community is a nonprofit organization in Topeka Kansas. They provide Age-in-Place Villas, Independent Living, Assisted Living, and a state-of-the-art Recovery Center. Successfully targeting the elderly with digital marketing isn't the easiest, but we successfully increased their number of visitors, leads, and customers.
The Challenge
Successfully targeting the elderly with digital marketing isn't the easiest, but we were asked to create a digital marketing strategy and implementation plan.
What We Did
We created digital marketing strategy and helped implement it throughout their digital properties and through some traditional mediums. We updated their branding elements, website, landing pages, social media collateral, and campaign elements.
What We Achieved
We successfully increased the number of visitors, leads, and customers, while targeting a demographic that is traditionally not suited for digital marketing.